G-Star RAW is Dutch clothing company. As well as providing the soundtrack for it, Serge was the face of their Autumn/Winter 2013 ad campaign.
In early July 2013 G-Star RAW announced that Serge, together with American ballet dancer Keenan Kampa, would be the face of their Autumn/Winter 2013 campaign. The campaign was shot by British fashion photographer Rankin.
In August a campaign video was released, featuring Serge, Keenan and an original composition written by Serge, called We Got You Surrounded. The music was later released as part of the song Explodes on 48:13, Kasabian's fifth studio album.
Eyewear Launch PartyEdit
On 10 September 2013, a launch party for the G-Star eyewear collection was held in New York City as part of the New York Fashion Week. It was hosted by Keenan Kampa and featured a live set by Serge, Ben and Tim, who performed Switchblade Smiles, the campaign track, and one other song called Futron.