G-Star RAW

G-Star RAW is Dutch clothing company. As well as providing the soundtrack for it, Serge was the face of their Autumn/Winter 2013 ad campaign.


In early July 2013 G-Star RAW announced that Serge, together with American ballet dancer Keenan Kampa, would be the face of their Autumn/Winter 2013 campaign. The campaign was shot by British fashion photographer Rankin.[1]

In August a campaign video was released, featuring Serge, Keenan and an original composition written by Serge, called We Got You Surrounded.[2][3] The music was later released as part of the song Explodes on 48:13, Kasabian's fifth studio album.

Eyewear Launch PartyEdit

On 10 September 2013, a launch party for the G-Star eyewear collection was held in New York City as part of the New York Fashion Week. It was hosted by Keenan Kampa and featured a live set by Serge, Ben and Tim, who performed Switchblade Smiles, the campaign track, and one other song called Futron.[4][5]


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